Where do Instagram reposts go? The quick map
Where do Instagram reposts go after you tap the button? The answer is "several places at once", and each place serves a different person. Here is the full map before we walk through it.
| Place | Who can see it there | What it is for |
|---|---|---|
| Reposts tab on your profile | Visitors to your profile | A lasting shelf of posts you recommend |
| Friends' and followers' feeds | People connected to you | Putting the post in front of your circle |
| Your activity, Reposts | Only you | Managing and bulk deleting |
| Your direct messages | You and each commenter | Replies to your repost |
| The creator's profile | The creator's audience | The original post, unchanged |
Instagram launched reposts on August 6, 2025, for public Reels and feed posts. If you are new to the feature, our guide to Instagram reposts covers the basics first.
Where do reposts go on your profile?
The first stop is your own profile. Every repost goes into a separate Reposts tab, kept apart from the photos and Reels you posted yourself.
That split matters for how people judge your account. Your grid shows your own work. The Reposts tab shows your taste. A visitor can read both and get a clear picture: what you make, and what you think is worth watching.
To view the tab yourself, tap your profile picture at the bottom right of the app, then tap the reposts tab. Each repost opens the creator's post, with any note you added on top.
Does the order of the tab matter?
Instagram's help page does not describe how it orders the Reposts tab. So do not count on an old repost sinking out of sight. If a repost no longer fits your account, remove it rather than waiting for it to drift down.
Where do reposts go in other people's feeds?
The second stop is the one that gives reposts their power. Meta's launch post says reposts will be recommended to your friends' and followers' feeds.
In practice, a person who follows you can scroll their home feed and meet a Reel from a creator they have never followed. It reached them because you reposted it. Meta states this plainly: a reposted post can reach the reposter's followers, even people who do not follow the creator.
The word "recommended" is worth noticing. Meta does not say every follower sees every repost. A repost joins the pool of posts Instagram can show your circle, alongside everything else competing for their attention.
Where do reposts go in Your activity?
The third stop is private. Instagram keeps a list of your reposts in a screen built for managing them.
- Go to your profile.
- Open the menu.
- Tap Your activity.
- Tap Reposts.
Only you see this list. It is the fastest place to clean up, because you can select several reposts and tap Delete to remove them together. For a walk-through of both the tab and this list, read how to see reposts on Instagram.
Where do comments on a repost go?
The fourth stop surprises many people. When someone comments on your repost, the comment does not appear under the creator's post. Instagram's help page says comments on your repost arrive as direct messages to you.
| Comment written on | Where it lands | Who reads it |
|---|---|---|
| Your repost | Your direct messages | You |
| The creator's original post | Under the original post | The creator and their viewers |
| A friend's repost of the same post | Your friend's direct messages | Your friend |
This keeps each conversation where it belongs. The creator's comments stay about their post. Your followers' reactions to your recommendation come to you. If you want the creator to see your words, comment on the original post instead.
Where does the original post go?
Nowhere. The fifth stop is the one that never changes. When you repost, the creator's post stays on the creator's profile, under their name, exactly as they posted it.
Meta says reposts are credited to the original poster. So every place your repost appears, the creator's name goes with it. That is also why you cannot repost a repost. Instagram keeps the trail to one step, so every repost points straight back to the source.
Where do reposts not go?
Knowing where reposts do not land clears up a lot of confusion.
- Not onto your main grid. Reposts sit in their own tab.
- Not into your Story. That needs Share, then Add to story.
- Not into a chat. Sending a post in a message is a separate action, and Instagram says messages won't appear in feed, search or your profile.
- Not from a computer. Reposting is described as a phone app action.
- Not from a private account. Only public Reels and posts can be reposted.
- Not onward from a repost. Someone who meets your repost must go to the original to repost it.
| Action | Button | Where it lands |
|---|---|---|
| Repost | Repost | Reposts tab and followers' feeds |
| Story share | Share, Add to story | Your Story |
| Chat send | Share, then pick people | The chat only |
To learn the button itself, step by step, read how to repost on Instagram.
Where do reposts go when you undo them?
Undoing a repost takes one tap: open the post and tap Repost again. The repost then leaves your Reposts tab and your Your activity list.
The creator's post is not touched. It keeps its place on their profile, its caption and its comments. Undoing only removes your signpost to it.
Comments people sent you about the repost already sit in your direct messages. Instagram's help page does not say they vanish when you undo the repost, so treat those chats as your own to keep or clear.
Where do reposts go if the creator turns reposts off?
Creators can switch off Reposts on posts and reels under Sharing and reuse. After that, nobody can repost their posts or Reels.
What Instagram's help page does not say is what happens to reposts made before the switch was flipped. So if you are a creator, check for yourself after changing the setting. Open a few fans' reposts tabs and look. If you are a reposter, check your own tab now and then for posts that have changed.
The full steps for creators are in how to turn off reposts on Instagram.
Where your reposts go, by viewer
The same repost looks different depending on who is looking. Here is the view from each seat.
| Viewer | Where they meet the repost | What they can do |
|---|---|---|
| You | Your Reposts tab, Your activity, your messages | Undo, bulk delete, reply to comments |
| Your follower | Their feed, your profile | Watch, comment to you, open the original |
| A visitor | Your Reposts tab | Browse what you recommend |
| The creator | Their own profile | Keep or switch off reposts for their posts |
Using this map as a creator
If you make posts, this map tells you where your work can travel. A repost puts your post on someone else's profile shelf and into their followers' feeds. Those are people you could not reach on your own.
To make the most of that:
- Keep your account public and reposts switched on.
- Make posts that help someone else's audience, so they are proud to pass them on.
- Check friendly accounts' reposts tabs to see who is sharing your work.
Some creators also add reposts to one key post. Rizula sells reposts for a single post or Reel, from 100 reposts for $0.99 to 2,500 for $9.49 and up to 20,000 for $59.99. Delivery starts within minutes after payment and completes within 0 to 24 hours, and Rizula never asks for your password. Meta's spam policy bans buying or selling engagement, and the US FTC rule on fake social media indicators names reposts, so read both first. Prices are in the reposts section on the homepage.